Discover the True Origin of Every Booking
Discover the True Origin
of Every Booking
Discover the True Origin of Every Booking
Discover the True Origin of Every Booking
Discover the True Origin
of Every Booking
Your system shows the channel. Ecco reveals the origin.
Ecco tracks referrals from any source and reveals what truly drives your direct bookings.
Your system shows the channel.
Ecco reveals the origin.
Ecco tracks referrals from any source
and reveals what truly
drives your direct bookings.
Your system shows the channel. Ecco reveals the origin.
Ecco tracks referrals from any source and reveals what truly drives your direct bookings.
Your system shows the channel. Ecco reveals the origin.
Ecco tracks referrals from any source and reveals what truly drives your direct bookings.
Your system shows the channel.
Ecco reveals the origin.
Ecco tracks referrals from any source
and reveals what truly
drives your direct bookings.

human-to-human
human-to-human
human-to-human
human-to-human
human-to-human
print-to-human
print-to-human
print-to-human
print-to-human
print-to-human
social-to-human
social-to-human
social-to-human
social-to-human
social-to-human
digital-to-human
digital-to-human
digital-to-human
digital-to-human
digital-to-human
AI-to-human
AI-to-human
AI-to-human
AI-to-human
AI-to-human
Ecco
Ecco
Ecco
EN
EN
EN
Hotel
LA
LA
LA
Hotels know where bookings come from — but not why.
Hotels know where bookings come from
— but not why.
Hotels know where bookings come from — but not why.
Hotels know where bookings come from — but not why.
Hotels know where bookings come from
— but not why.






























Channels are visible — but the true origin behind bookings is not.
Channels are visible
— but the true origin behind bookings is not.
Channels are visible — but the true origin behind bookings is not.
Channels are visible — but the true origin behind bookings is not.
Channels are visible
— but the true origin behind bookings is not.
In the next decade, origin data becomes essential
— for attribution, AI and direct revenue.
In the next decade,
origin data becomes essential
— for attribution, AI and direct revenue.
In the next decade, origin data becomes essential
— for attribution, AI and direct revenue.
In the next decade, origin data becomes essential
— for attribution, AI and direct revenue.
In the next decade,
origin data becomes essential
— for attribution, AI and direct revenue.
OTA · Direct · GDC
OTA · Direct · GDC
OTA · Direct · GDC
OTA · Direct · GDC
OTA · Direct · GDC
Origin becomes the backbone of future travel attribution
— across human, digital, social and AI ecosystems.
Origin becomes the backbone
of future travel attribution
— across human, digital,
social and AI ecosystems.
Origin becomes the backbone of future travel attribution
— across human, digital, social and AI ecosystems.
Origin becomes the backbone of future travel attribution
— across human, digital, social and AI ecosystems.
Origin becomes the backbone
of future travel attribution
— across human, digital,
social and AI ecosystems.

{
"reservation_id": "123456",
"channel": "Direct",
"origin": {
"referral_type": "human_to_human",
"referral_source": "guest_3981",
"referral_id": "ECCO-REF-8291X",
"referral_timestamp": "2025-01-06T18:22:00Z",
},
"validation-departure": true,
"validation-timestamp": "2025-08-20T11:54:00Z",
}
{
"reservation_id": "123456",
"channel": "Direct",
"origin": {
"referral_type": "human_to_human",
"referral_source": "guest_3981",
"referral_id": "ECCO-REF-8291X",
"referral_timestamp": "2025-01-06T18:22:00Z",
},
"validation-departure": true,
"validation-timestamp": "2025-08-20T11:54:00Z",
}
{
"reservation_id": "123456",
"channel": "Direct",
"origin": {
"referral_type": "human_to_human",
"referral_source": "guest_3981",
"referral_id": "ECCO-REF-8291X",
"referral_timestamp": "2025-01-06T18:22:00Z",
},
"validation-departure": true,
"validation-timestamp": "2025-08-20T11:54:00Z",
}
{
"reservation_id": "123456",
"channel": "Direct",
"origin": {
"referral_type": "human_to_human",
"referral_source": "guest_3981",
"referral_id": "ECCO-REF-8291X",
"referral_timestamp": "2025-01-06T18:22:00Z",
},
"validation-departure": true,
"validation-timestamp": "2025-08-20T11:54:00Z",
}
{
"reservation_id": "123456",
"channel": "Direct",
"origin": {
"referral_type": "human_to_human",
"referral_source": "guest_3981",
"referral_id": "ECCO-REF-8291X",
"referral_timestamp": "2025-01-06T18:22:00Z",
},
"validation-departure": true,
"validation-timestamp": "2025-08-20T11:54:00Z",
}
A neutral attribution layer for human, digital, social and AI referrals.
A neutral attribution layer for
human, digital, social and AI referrals.
A neutral attribution layer for human, digital, social and AI referrals.
A neutral attribution layer for human, digital, social and AI referrals.
A neutral attribution layer for
human, digital, social and AI referrals.
Ecco integrates the origin seamlessly into your PMS and booking engine.
Ecco integrates the origin seamlessly
into your PMS and booking engine.
Ecco integrates the origin seamlessly into your PMS and booking engine.
Ecco integrates the origin seamlessly into your PMS and booking engine.
Ecco integrates the origin seamlessly
into your PMS and booking engine.
A recommendation is generated
(human, digital, social, AI).
A recommendation is generated
(human, digital, social, AI).
A recommendation is generated
(human, digital, social, AI).
A recommendation is generated
(human, digital, social, AI).
A recommendation is generated
(human, digital, social, AI).
01
01
01
Referral
Referral
Referral
Referral










The referred guest books directly
on the hotel website.
The referred guest books directly
on the hotel website.
The referred guest books directly
on the hotel website.
The referred guest books directly
on the hotel website.
The referred guest books directly
on the hotel website.
Booking
Booking
Booking
Booking
02
02
02





The stay is completed and recorded
in the PMS & Booking Engine.
The stay is completed and recorded
in the PMS & Booking Engine.
The stay is completed and recorded
in the PMS & Booking Engine.
The stay is completed and recorded
in the PMS & Booking Engine.
The stay is completed and recorded
in the PMS & Booking Engine.
Stay
Stay
Stay
03
03
03
03





Ecco validates and processes
the referral post-stay.
Ecco validates and processes
the referral post-stay.
Ecco validates and processes
the referral post-stay.
Ecco validates and processes
the referral post-stay.
Ecco validates and processes
the referral post-stay.
Settlement
Settlement
Settlement
04
04
04
Ecco reveals the origin behind every direct booking
and makes it fully attributable inside your system.
Ecco reveals the origin
behind every direct booking
and makes it fully attributable
inside your system.
Ecco reveals the origin behind every direct booking
and makes it fully attributable inside your system.
Ecco reveals the origin behind every direct booking
and makes it fully attributable inside your system.
Ecco reveals the origin behind every direct booking
and makes it fully attributable inside your system.
Most demand still comes from people
- and hotels cannot see it.
Most demand still comes from people
- and hotels cannot see it.
Most demand still comes from people
- and hotels cannot see it.
Most demand still comes from people
- and hotels cannot see it.
Most demand still comes from people
- and hotels cannot see it.
01 Private recommendations dominate
02 Invisible human intent
03 Attribution disappears
04 No infrastructure for human-to-human
05 Most influential channel
01 Private recommendations dominate
02 Invisible human intent
03 Attribution disappears
04 No infrastructure for human-to-human
05 Most influential channel
01 Private recommendations dominate
02 Invisible human intent
03 Attribution disappears
04 No infrastructure for human-to-human
05 Most influential channel






Integration with leading PMS/ Booking Engines
Integration with leading
PMS/ Booking Engines
Integration with leading PMS/ Booking Engines
Integration with leading PMS/ Booking Engines
Integration with leading
PMS/ Booking Engines
API-first.
Seamless.
Fast.
Fully automated.
Silent by design.
API-first.
Seamless.
Fast.
Fully automated.
Silent by design.
API-first.
Seamless.
Fast.
Fully automated.
Silent by design.
API-first.
Seamless.
Fast.
Fully automated.
Silent by design.
API-first.
Seamless.
Fast.
Fully automated.
Silent by design.
Request your Demo
Request your Demo
Request your Demo
Request your Demo
Request your Demo
Ecco Collection GmbH
Munich, Germany
Press inquiry: press@ecco-collection.com
General inquiry: info@ecco-collection.com
Ecco Collection GmbH
Munich, Germany
Press inquiry: press@ecco-collection.com
General inquiry: info@ecco-collection.com
Ecco Collection GmbH
Munich, Germany
Press inquiry: press@ecco-collection.com
General inquiry: info@ecco-collection.com


2025 Ecco Collection GmbH. All rights reserved.
